Ep. 2: Jeff Pensiero (Baldface Lodge)
In the winter, there are just two ways to get to Nelson, British Columbia's Baldface Lodge... via helicopter or a very long, bumpy snowmobile ride. Yet, every year, hundreds of snowboarders and skiers make the trek for their vacation of a lifetime. Baldface is one of dozens of cat or heli-ski operations in North America, but what sets it apart is its place in snowboarding history, the terrain, the fun-loving lodge and the unique vibe set by its founder and owner, Jeff Pensiero. Going to Baldface is more than just a vacation, it's joining a community of like-minded snow lovers.
On this week's Sweep the Floor, I have an inspiring, candid and often hilarious talk with Pensiero, a guy who literally built a lodge in the middle of nowhere. It's a story about finding true love, overcoming obstacles, making something from scratch and some truly creative accounting. I hope you love it.
Postscript: Jeff has expanded Baldface's reach with the acquisition of a neighboring cat-ski operation called Valhalla (now Valhalla Baldface). That terrain just hosted Red Bull's Natural Selection snowboard competition, which you can watch on Red Bull TV starting March 21, 2021.
